目錄
簡介 Intro
本單元組包括廣告，市場營銷和公共關係的專家，他們分析，制定和實施溝通和推廣策略及資訊節目，分析廣告需求，並製定相應的廣告和營銷計劃，宣傳活動和事件，並代表企業，政府和其他組織，演員，運動員，作家和其他有才華的個人保持與媒體的關係。他們受僱於諮詢公司，廣告公司，企業，協會，政府，社會機構，博物館，美術館，公共利益團體，文化組織和其他組織，或者他們可能成為自僱人士。如娛樂，文學和體育經紀人的代理都包含在這個單元組。
This unit group includes specialists in advertising, marketing and public relations who analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses , governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations , or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
文學經紀人專門代理特定類型的作者和作家。 表演經紀人專門代理歌手、音樂家、演員或其他表演者。 體育經紀人專門代表特定的運動員或運動隊伍。
透過額外的培訓和經驗，可以晉升到公共關係、溝通和籌款方面的管理職位。
- Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
- Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.
主要職責 Main Duties
- 評估要推廣的產品或服務的特徵，以確定企業的行銷和廣告需求 Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
- 就行銷、廣告或促銷機會和策略向客戶提供建議 Advise clients on marketing, advertising or sales promotion opportunities and strategies
- 制定直接行銷和數位行銷及廣告活動的策略和相關內容並實施 Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
- 管理活動後分析以衡量和報告行銷和廣告指標 Manage post campaign analysis to measure and report on marketing and advertising metrics
- 開發和維護社交媒體帳戶，包括管理客戶評論和推薦 Develop and maintain social media accounts, including managing customer reviews and testimonials
- 制定、實施和評估公共關係策略和計劃，旨在向客戶、員工和公眾通報企業、政府和其他組織的措施和政策 Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- 進行公眾輿論和態度調查，以確定其組織所服務的關鍵群體的利益和關切 Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- 準備或監督報告、簡報、參考書目、演講、演示、網站和新聞稿的準備 Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
- 出於宣傳、籌款和資訊目的，制定和組織研討會、會議、儀式以及其他活動和計劃 Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
- 安排採訪、新聞發布會和其他媒體活動 Arrange interviews, news conferences and other media events
- 擔任組織的發言人並回答書面和口頭詢問 Act as spokesperson for an organization and answer written and oral inquiries
- 協調針對內部和外部受眾的特別宣傳活動和促銷活動 Coordinate special publicity events and promotions for internal and external audiences
- 協助準備小冊子、報導、新聞通訊和其他資料 Assist in the preparation of brochures, reports, newsletters and other material
- 代表並擔任有才華的個人或具有特定職業專長的個人的代理人 Represent and act as an agent for talented individuals or individuals with specific occupational expertise
- 準備或監督體育、文學、表演或其他合約的準備。 Prepare or oversee preparation of sports, literary, performance or other contracts.
任職要求 Employment Requirements
- 通常需要業務營銷，公共關係，通信，新聞學，博物館學或到與特定的題材有關的學科的大學學位或大專文憑。
- A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
- 公共關係從業者可能需要APR（公共關係派駐）指定。
- Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
所有職稱 All Titles
- 演員經紀人 Actor agent
- 廣告客戶經理 Advertising account executive
- 廣告客戶經理 Advertising account manager
- 廣告和促銷協調員 Advertising and promotions coordinator
- 廣告及促銷專員 Advertising and promotions specialist
- 廣告活動主辦單位 Advertising campaign organizer
- 廣告顧問 Advertising consultant
- 廣告專員 Advertising specialist
- 附屬站關係管理員 Affiliated stations relations administrator
- 藝術教育家-博物館 Art educator – museum
- 藝人經紀人 Artist agent
- 藝術經紀人 Artistic agent
- 助理品牌經理 – 廣告 Assistant brand manager – advertising
- 助理新聞秘書 Assistant press secretary
- 運動員經紀人 Athlete agent
- 運動員經理 Athletes manager
- 作者代理人 Author’s agent
- 圖書公關 Book publicist
- 拳擊推廣人 Boxing promoter
- 職業經紀人 Career agent
- 鑄造劑 Casting agent
- 臨時演員鑄造劑 Casting agent for extras
- 通訊官員（緊急服務除外） Communication officer (except emergency services)
- 通訊顧問 Communications adviser
- 通訊顧問 Communications consultant
- 通訊專家 Communications expert
- 通訊專家 Communications specialist
- 社區資訊員 Community information officer
- 發展官員 – 籌款 Development officer – fundraising
- 數位廣告專家 Digital advertising specialist
- 數位行銷顧問 Digital marketing consultant
- 數位行銷協調員 Digital marketing coordinator
- 數位行銷專案經理 Digital marketing project manager
- 數位行銷專家 Digital marketing specialist
- 娛樂經紀人 Entertainment agent
- 活動行銷專家 Event marketing specialist
- 財務官員 – 籌款 Financing officer – fundraising
- 籌款活動 Fundraiser
- 籌款活動顧問 Fundraising campaign consultant
- 募款活動主辦單位 Fundraising campaign organizer
- 籌款顧問 Fundraising consultant
- 募款組織者 Fundraising organizer
- 資訊顧問 Information consultant
- 資訊協調員 Information coordinator
- 資訊員 Information officer
- 資訊服務協調員 Information service coordinator
- 文學經紀人 Literary agent
- 行銷顧問 Marketing consultant
- 行銷協調員 Marketing coordinator
- 行銷專案經理 Marketing project manager
- 行銷專家 Marketing specialist
- 媒體協調員 Media coordinator
- 媒體活動協調員 Media events coordinator
- 媒體關係協調員 Media relations coordinator
- 媒體關係官 Media relations officer
- 博物館教育官員 Museum education officer
- 博物館教育家 Museum educator
- 音樂家經紀人 Musicians agent
- 演員經紀人 Performers agent
- 新聞代理 Press agent
- 新聞秘書 Press secretary
- 產品經理-行銷 Product manager – marketing
- 推廣策略顧問 Promotion strategies consultant
- 公共事務官員 Public affairs officer
- 公共事務官員 – 加拿大武裝部隊 Public affairs officer – Canadian armed forces
- 公關代理 Public relations agent
- 公關顧問 Public relations consultant
- 公共關係協調員 Public relations coordinator
- 公共關係官員 Public relations officer
- 公共關係從業人員 Public relations practitioner
- 公共關係新聞代理 Public relations press agent
- 公共關係新聞秘書 Public relations press secretary
- 公共關係代表 Public relations representative
- 公關專家 Public relations specialist
- 公關人員 Publicist
- 宣傳代理 Publicity agent
- 宣傳協調員 Publicity coordinator
- 宣傳資訊員 Publicity information officer
- 康樂協會資訊官員 Recreation association information officer
- 銷售和促銷協調員 Sales and promotions coordinator
- 歌手經紀人 Singers agent
- 社群媒體協調員 Social media coordinator
- 社群媒體專家 Social media specialist
- 發言人 Spokesperson
- 運動經紀人 Sports agent
- 站關係管理員 Stations-relations administrator
- 學生招生人員 – 高等教育 Student recruiter – post-secondary education
- 人才經紀人 Talent agent
- 人才代表 Talent representative
- 戲劇經紀人 Theatrical agent
- 戲劇業務代理 Theatrical business agent
不包括職稱 Exclusions
- 作者和作家（技術除外） Authors and writers(except technical) (51111)
- 會議和活動策劃 Conference and event planners (12103)
- 公共關係經理（廣告，市場營銷和公共關係經理） Public relations managers (in (10022) Advertising, marketing and public relations managers )
- 業務發展官員以及市場研究人員和分析師 Business development officers and market researchers and analysts (41402)