目錄
簡介 Intro
本單元組包括廣告，市場營銷和公共關係的專家，他們分析，制定和實施溝通和推廣策略及資訊節目，分析廣告需求，並製定相應的廣告和營銷計劃，宣傳活動和事件，並代表企業，政府和其他組織，演員，運動員，作家和其他有才華的個人保持與媒體的關係。他們受僱於諮詢公司，廣告公司，企業，協會，政府，社會機構，博物館，美術館，公共利益團體，文化組織和其他組織，或者他們可能成為自僱人士。如娛樂，文學和體育經紀人的代理都包含在這個單元組。
This unit group includes specialists in advertising, marketing and public relations who analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses , governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations , or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
隨著不斷接受培訓和經驗積累，可能晉升為公共關係，通信和籌款等領域的管理職位。
Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.
主要職責 Main Duties
- 評估被提拔的產品或服務的特點，並按公司廣告需求提供建議
- Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
- 向客戶提供廣告或促銷策略
- Advise clients on advertising or sales promotion strategies
- 制定和實施適當的印刷或電子媒體的廣告活動
- Develop and implement advertising campaigns appropriate for print or electronic media
- 為內部和外部觀眾收集，研究和準備宣傳材料
- Gather, research and prepare communications material for internal and external audiences
- 制定，實施和評估交流策略和方案，旨在告知客戶，員工和廣大公眾關於企業，政府和其他組織的倡議和政策
- Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- 通過輿論和態度的調查，以確定他們的組織所服務的重點人群的利益和關心的內容。
- Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- 準備或監督編制報告，簡報，書目，演講，網站和新聞稿
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
- 制定並組織研討會，會議，儀式和其他用於宣傳，籌資和發布信息的活動
- Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
- 準備和提供教育和宣傳活動，宣傳材料，提高對博物館，美術館和其他旅遊景點的認識
- Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
- 啟動和維持與媒體的聯繫
- Initiate and maintain contact with the media
- 安排採訪和新聞發布會
- Arrange interviews and news conferences
- 作為組織的發言人行事，並回應書面和口頭查詢
- Act as spokesperson for an organization and answer written and oral inquiries
- 協調內部和外部觀眾的特別的宣傳活動和促銷活動
- Co-ordinate special publicity events and promotions for internal and external audiences
- 協助編制小冊子，報告，簡報及其他材料
- Assist in the preparation of brochures, reports, newsletters and other material
- 代表有才華的個體或具備特殊職業專門知識的個體的經紀人行事。
- Represent and act as an agent for talented individuals or individuals with specific occupational expertise
- 體育，文學，性能或其它合同的準備或監督編制。
- Prepare or oversee preparation of sports, literary, performance or other contracts.
- 文學經紀人專注於特定類型的代表作者和作家。節目代理商專門代表歌手，音樂家，演員或者其他表演者。體育經紀人專門代表特定的運動員或運動隊。
- Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
任職要求 Employment Requirements
- 通常需要業務營銷，公共關係，通信，新聞學，博物館學或到與特定的題材有關的學科的大學學位或大專文憑。
- A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
- 公共關係從業者可能需要APR（公共關係派駐）指定。
- Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
所有職稱 All Titles
- 客戶經理，廣告 account executive, advertising
- 演員代理 actor agent
- 廣告客戶經理 advertising account executive
- 廣告客戶經理 advertising account manager
- 廣告和促銷活動的協調員 advertising and promotions co-ordinator
- 廣告和促銷活動的專家 advertising and promotions specialist
- 廣告活動的組織者 advertising campaign organizer
- 廣告顧問 advertising consultant
- 廣告專家 advertising specialist
- 附屬電視台關係管理員 affiliated stations relations administrator
- 代理人，演員 agent, actors
- 代理人，運動員 agent, athlete
- 代理人，職業生涯 agent, career
- 代理人，娛樂 agent, entertainment
- 代理人，音樂家 agent, musicians
- 代理人，表演 agent, performers
- 代理人，歌手 agent, singers
- 代理人，體育 agent, sports
- 代理人，人才 agent, talent
- 藝術教育家 – 博物館 art educator – museum
- 藝術家代理 artist agent
- 藝術代理 artistic agent
- 助理品牌經理 – 廣告 assistant brand manager – advertising
- 助理新聞秘書 assistant press secretary
- 運動員代理人 athlete agent
- 運動員經理 athletes manager
- 作者的代理人 author’s agent
- 本書公關 book publicist
- 拳擊啟動 boxing promoter
- 職業生涯代理人 career agent
- 鑄造代理人 casting agent
- 額外的鑄造代理人 casting agent for extras
- 通信顧問 communications adviser
- 通信顧問 communications consultant
- 通信專家 communications expert
- 通訊官 communications officer
- 通信專家 communications specialist
- 社區信息官 community information officer
- 顧問，廣告 consultant, advertising
- 協調員，信息服務; co-ordinator, information service
- 協調員，媒體關係 co-ordinator, media relations
- 博物館教育人員 education officer, museum
- 娛樂代理 entertainment agent
- 事件營銷專家 event marketing specialist
- 融資總監 – 籌款 financing officer – fundraising
- 籌款人 fundraiser
- 籌款活動顧問 fundraising campaign consultant
- 籌款活動的組織者 fundraising campaign organizer
- 籌款顧問 fundraising consultant
- 籌款活動的組織者 fundraising organizer
- 信息諮詢員 information consultant
- 信息協調員 information co-ordinator
- 信息官 information officer
- 信息員，宣傳 information officer, publicity
- 信息官，娛樂協會 information officer, recreation association
- 信息服務協調員 information service co-ordinator
- 文學代理人 literary agent
- 經理，運動員 manager, athletes
- 市場顧問-廣告 marketing consultant – advertising
- 營銷協調員 marketing co-ordinator
- 營銷專家 – 廣告 marketing specialist – advertising
- 媒體協調員 media co-ordinator
- 媒體活動協調員 media events co-ordinator
- 媒體關係協調員 media relations co-ordinator
- 媒體關係官員 media relations officer
- 博物館教育人員 museum education officer
- 博物館教育家 museum educator
- 音樂家代理 musicians agent
- 官員，公共關係 officer, public relations
- 組織者，廣告活動 organizer, advertising campaign
- 表演代理 performers agent
- 出版社代理 press agent
- 出版社代理，公共關係 press agent, public relations
- 新聞秘書 press secretary
- 新聞秘書，公關 press secretary, public relations
- 產品經理 – 營銷 product manager – marketing
- 推廣策略顧問 promotion strategies consultant
- 公共事務官員 public affairs officer
- 公關代理 public relations agent
- 公共關係顧問 public relations consultant
- 公共關係協調員 public relations co-ordinator
- 公關人員 public relations officer
- 公關人員 public relations practitioner
- 公共關係新聞代理 public relations press agent
- 公關新聞秘書 public relations press secretary
- 公共關係代表 public relations representative
- 公共關係專家 public relations specialist
- 公關專家 publicist
- 宣傳代理 publicity agent
- 宣傳協調員 publicity co-ordinator
- 宣傳信息官 publicity information officer
- 娛樂協會信息官 recreation association information officer
- 銷售和促銷活動的協調員 sales and promotions co-ordinator
- 歌手代理人 singers agent
- 專家 – 電子媒體廣告 specialist – e-media advertising
- 專家，廣告 specialist, advertising
- 發言人 spokesperson
- 體育經紀人 sports agent
- 站關係管理員 stations-relations administrator
- 人才代理 talent agent
- 人才代表 talent representative
- 戲劇代理人 theatrical agent
- 戲劇業務代理 theatrical business agent
- 旅遊信息官 tourism information officer
- 旅遊信息技術員 tourism information technician
不包括職稱 Exclusions
- 作者和作家 Authors and writers 5121
- 會議和活動策劃 Conference and event planners 1226
- 營銷顧問（業務開發人員和營銷研究人員和顧問） Marketing consultants (in 4163 Business development officers and marketing researchers and consultants )
- 公共關係經理（廣告，市場營銷和公共關係經理） Public relations managers (in 0124 Advertising, marketing and public relations managers )