目录
简介 Intro
本单元组包括广告，市场营销和公共关系的专家，他们分析，制定和实施沟通和推广策略及资讯节目，分析广告需求，并制定相应的广告和营销计划，宣传活动和事件，并代表企业，政府和其他组织，演员，运动员，作家和其他有才华的个人保持与媒体的关系。他们受雇于咨询公司，广告公司，企业，协会，政府，社会机构，博物馆，美术馆，公共利益团体，文化组织和其他组织，或者他们可能成为自雇人士。如娱乐，文学和体育经纪人的代理都包含在这个单元组。
This unit group includes specialists in advertising, marketing and public relations who analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
文学经纪人专门代理特定类型的作者和作家。 表演经纪人专门代理歌手、音乐家、演员或其他表演者。 体育经纪人专门代表特定的运动员或运动队。
通过额外的培训和经验，可以晋升到公共关系、沟通和筹款方面的管理职位。
- Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
- Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.
主要职责 Main Duties
以下是本单元组一些职业的主要职责总结：The following is a summary of main duties for some occupations in this unit group:
- 评估要推广的产品或服务的特征，以确定企业的营销和广告需求 Assess characteristics of products or services to be promoted to determine marketing and advertising needs of an establishment
- 就营销、广告或促销机会和策略向客户提供建议 Advise clients on marketing, advertising or sales promotion opportunities and strategies
- 制定直接营销和数字营销及广告活动的策略和相关内容并实施 Develop strategies and related content for direct and digital marketing and advertising campaigns and implement them
- 管理活动后分析以衡量和报告营销和广告指标 Manage post campaign analysis to measure and report on marketing and advertising metrics
- 开发和维护社交媒体帐户，包括管理客户评论和推荐 Develop and maintain social media accounts, including managing customer reviews and testimonials
- 制定、实施和评估公共关系战略和计划，旨在向客户、员工和公众通报企业、政府和其他组织的举措和政策 Develop, implement and evaluate public relations strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
- 进行公众舆论和态度调查，以确定其组织所服务的关键群体的利益和关切 Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
- 准备或监督报告、简报、参考书目、演讲、演示、网站和新闻稿的准备 Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
- 出于宣传、筹款和信息目的，制定和组织研讨会、会议、仪式以及其他活动和计划 Develop and organize workshops, meetings, ceremonies and other events and programs for publicity, fundraising and information purposes
- 安排采访、新闻发布会和其他媒体活动 Arrange interviews, news conferences and other media events
- 担任组织的发言人并回答书面和口头询问 Act as spokesperson for an organization and answer written and oral inquiries
- 协调针对内部和外部受众的特别宣传活动和促销活动 Coordinate special publicity events and promotions for internal and external audiences
- 协助准备小册子、报告、新闻通讯和其他材料 Assist in the preparation of brochures, reports, newsletters and other material
- 代表并担任有才华的个人或具有特定职业专长的个人的代理人 Represent and act as an agent for talented individuals or individuals with specific occupational expertise
- 准备或监督体育、文学、表演或其他合同的准备。 Prepare or oversee preparation of sports, literary, performance or other contracts.
任职要求 Employment Requirements
- 通常需要业务营销，公共关系，通信，新闻学，博物馆学或到与特定的题材有关的学科的大学学位或大专文凭。
A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required. - 公共关系从业者可能需要APR（公共关系派驻）指定。
Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
所有职称 All Titles
- 演员经纪人 Actor agent
- 广告客户经理 Advertising account executive
- 广告客户经理 Advertising account manager
- 广告和促销协调员 Advertising and promotions coordinator
- 广告及促销专员 Advertising and promotions specialist
- 广告活动主办方 Advertising campaign organizer
- 广告顾问 Advertising consultant
- 广告专员 Advertising specialist
- 附属站关系管理员 Affiliated stations relations administrator
- 艺术教育家-博物馆 Art educator – museum
- 艺人经纪人 Artist agent
- 艺术经纪人 Artistic agent
- 助理品牌经理 – 广告 Assistant brand manager – advertising
- 助理新闻秘书 Assistant press secretary
- 运动员经纪人 Athlete agent
- 运动员经理 Athletes manager
- 作者代理人 Author’s agent
- 图书公关 Book publicist
- 拳击推广人 Boxing promoter
- 职业经纪人 Career agent
- 铸造剂 Casting agent
- 临时演员铸造剂 Casting agent for extras
- 通讯官员（紧急服务除外） Communication officer (except emergency services)
- 通讯顾问 Communications adviser
- 通讯顾问 Communications consultant
- 通讯专家 Communications expert
- 通讯专家 Communications specialist
- 社区信息员 Community information officer
- 发展官员 – 筹款 Development officer – fundraising
- 数字广告专家 Digital advertising specialist
- 数字营销顾问 Digital marketing consultant
- 数字营销协调员 Digital marketing coordinator
- 数字营销项目经理 Digital marketing project manager
- 数字营销专家 Digital marketing specialist
- 娱乐经纪人 Entertainment agent
- 活动营销专家 Event marketing specialist
- 财务官员 – 筹款 Financing officer – fundraising
- 筹款活动 Fundraiser
- 筹款活动顾问 Fundraising campaign consultant
- 筹款活动主办方 Fundraising campaign organizer
- 筹款顾问 Fundraising consultant
- 筹款组织者 Fundraising organizer
- 信息顾问 Information consultant
- 信息协调员 Information coordinator
- 信息员 Information officer
- 信息服务协调员 Information service coordinator
- 文学经纪人 Literary agent
- 营销顾问 Marketing consultant
- 营销协调员 Marketing coordinator
- 营销项目经理 Marketing project manager
- 市场营销专家 Marketing specialist
- 媒体协调员 Media coordinator
- 媒体活动协调员 Media events coordinator
- 媒体关系协调员 Media relations coordinator
- 媒体关系官 Media relations officer
- 博物馆教育官员 Museum education officer
- 博物馆教育家 Museum educator
- 音乐家经纪人 Musicians agent
- 演员经纪人 Performers agent
- 新闻代理 Press agent
- 新闻秘书 Press secretary
- 产品经理-营销 Product manager – marketing
- 推广策略顾问 Promotion strategies consultant
- 公共事务官员 Public affairs officer
- 公共事务官员 – 加拿大武装部队 Public affairs officer – Canadian armed forces
- 公关代理 Public relations agent
- 公共关系顾问 Public relations consultant
- 公共关系协调员 Public relations coordinator
- 公共关系官员 Public relations officer
- 公共关系从业者 Public relations practitioner
- 公共关系新闻代理 Public relations press agent
- 公共关系新闻秘书 Public relations press secretary
- 公共关系代表 Public relations representative
- 公共关系专家 Public relations specialist
- 公关人员 Publicist
- 宣传代理 Publicity agent
- 宣传协调员 Publicity coordinator
- 宣传信息员 Publicity information officer
- 康乐协会信息官员 Recreation association information officer
- 销售和促销协调员 Sales and promotions coordinator
- 歌手经纪人 Singers agent
- 社交媒体协调员 Social media coordinator
- 社交媒体专家 Social media specialist
- 发言人 Spokesperson
- 体育经纪人 Sports agent
- 站关系管理员 Stations-relations administrator
- 学生招生人员 – 高等教育 Student recruiter – post-secondary education
- 人才经纪人 Talent agent
- 人才代表 Talent representative
- 戏剧经纪人 Theatrical agent
- 戏剧业务代理 Theatrical business agent
不包括职称 Exclusions
- 作者和作家（技术除外） Authors and writers(except technical) (51111)
- 会议和活动策划 Conference and event planners (12103)
- 公共关系经理（广告，市场营销和公共关系经理） Public relations managers (in (10022) Advertising, marketing and public relations managers )
- 业务发展官员以及市场研究人员和分析师 Business development officers and market researchers and analysts (41402)