目录
简介 Intro
广告，市场营销和公共关系经理计划，组织，指挥，控制和评估商业、工业和电子商务广告、营销和公关的机构和部门的各项活动。他们受雇于工商机构，政府部门，广告，市场营销和公共关系公司或咨询公司。
Advertising, marketing and public relations managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations. They are employed by commercial and industrial establishments, government departments, and advertising, marketing and public relations firms or consulting businesses.
可能晋升为有经验的高级管理岗位。
Progression to senior management positions is possible with experience.
主要职责 Main Duties
广告、市场营销、公共关系和电子商务经理执行部分或全部下列职责：Advertising, marketing, public relations and e-business managers perform some or all of the following duties:
- 广告经理计划，指导和评估企业和部门的各项活动，该企业或部门制定和实施广告宣传活动，以促进产品和服务的销售。
Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services. - 营销经理建立产品和服务的分销网络，启动市场研究和分析研究结果，协助产品开发，指导和评估机构的营销策略。
Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments. - 公共关系经理指导和评估制定和实施媒体策略及资讯节目的机构和部门的宣传活动和事件，并代表企业，政府和其他组织保持与媒体的关系。
Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations. - 电子商务经理人计划，组织，指挥，控制和评估网络和网站的设计、开发和维护，保证本网站负责的某一组织的因特网的现场实施，包括公关，宣传和商业活动。
E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization’s Internet presence including public relations, communications and commercial activities.
任职要求 Employment Requirements
0124 广告和公关经理任职要求 Advertising and public relations managers:
- 在通信，公共关系，市场营销，新闻，或在相关领域的大学学位或大专文凭。A university degree or college diploma in communications, public relations, marketing, journalism or in a related field
- 具有多年在广告，公关或通讯高级职员职位，或相关的职位工作的经验。Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.
0124 营销经理任职要求 Marketing managers：
- 工商管理或相关专业化销售或市场领域的大学学位或大专文凭。A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing
- 多年市场营销或公共关系代表或相关的职业经验是必需的。Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.
0124 电子商务经理任职要求 E-business managers
- 与网站开发，电子商务，互联网服务有关的领域的大学学位或大专文凭。A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet services
- 通常需要具备网站设计，互动媒体开发，数据管理信息系统的分析或网站内相关的经验。Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.
所有职称 All Titles
- 广告管理员 advertising administrator
- 广告代理公司经理 advertising agency manager
- 广告部主任 advertising director
- 广告部经理 advertising manager
- 代理营销部经理 agency marketing department manager
- 业务经理 – 销售及广告 business manager – sales and advertising
- 竞选经理 campaign manager
- 发行经理 circulation manager
- 商业网点发展经理 commercial network development manager
- 通信主管 communications director
- 通信主管 – 销售和营销 communications director – sales and marketing
- 公关经理 communications manager
- 传讯经理 – 公共关系 communications manager – public relations
- 互联网通信经理， communications manager, Internet
- 通信和公众的查询经理 correspondence and public inquiries manager
- 导演，广告 director, advertising
- 传讯总监 director, communications
- 董事，外部关系 director, external relations
- 市场总监 director, marketing
- 主任，媒体关系 director, media relations
- 公共事务总监 director, public affairs
- 董事，公共信息 director, public information
- 主任，公共关系 director, public relations
- 董事，区域通信 director, regional communications
- 总监，销售代理营销师 director, sales agency marketing division
- 总监，销售和营销 director, sales and marketing
- 电子商务（电子商务）经理 e-business (electronic business) manager
- 电子商务经理 e-business manager
- 电子商务（电子商务）经理 e-commerce (electronic commerce) manager
- 电子商务经理 e-commerce manager
- 竞选经理 election campaign manager
- 电子业务（电子商务）经理 electronic business (e-business) manager
- 电子商务（电子商务）经理 electronic commerce (e-commerce) manager
- 外部关系总监 external relations director
- 筹款的竞选经理 fundraising campaign manager
- 信息和通信经理 information and communications manager
- 信息服务经理 information service manager
- 互联网通信经理 Internet communications manager
- 互联网网站的管理员 Internet site manager
- 经理 – 营销服务 manager – marketing services
- 经理，广告 manager, advertising
- 经理，广告代理 manager, advertising agency
- 代理营销部经理， manager, agency marketing department
- 经理，竞选 manager, campaign
- 经理，流通 manager, circulation
- 经理，通讯 manager, communications
- 经理，通信和公众的查询 manager, correspondence and public inquiries
- 经理，电子商务 manager, e-business
- 经理，电子商务 manager, e-commerce
- 竞选经理， manager, election campaign
- 经理，筹款活动 manager, fundraising campaign
- 经理，信息和通信 manager, information and communications
- 经理，信息服务 manager, information service
- 经理，市场营销 manager, marketing
- 经理，媒体广告 manager, media advertising
- 媒体关系经理， manager, media relations
- 经理，促销活动 manager, promotions
- 经理，公共关系 manager, public relations
- 经理，宣传 manager, publicity
- 经理，销售及广告 manager, sales and advertising
- 经理，销售和营销 manager, sales and marketing
- 经理，销售和宣传 manager, sales and publicity
- 经理，销售推广 manager, sales promotion
- 市场开发部经理 market development manager
- 营销总监 marketing director
- 市场推广部总监，销售代理 marketing division director, sales agency
- 营销主管 marketing executive
- 营销经理 marketing manager
- 营销经理 – 网络营销 marketing manager – online marketing
- 媒体广告部经理 media advertising manager
- 媒体关系总监 media relations director
- 媒体关系经理 media relations manager
- 推广经理 promotions manager
- 公共事务总监 public affairs director
- 公共信息部主任 public information director
- 公共关系总监 public relations director
- 公关经理 public relations manager
- 宣传管理员 publicity administrator
- 宣传总监 publicity director
- 宣传经理 publicity manager
- 区域通信主任 regional communications director
- 销售代理营销事业部总监 sales agency marketing division director
- 销售及广告经理 sales and advertising manager
- 销售和市场营销总监 sales and marketing director
- 销售和营销经理 sales and marketing manager
- 销售和宣传经理 sales and publicity manager
- 销售总监 – 电脑市场发展 sales director – computer marketing development
- 销售推广经理 sales promotion manager
- Web通信经理 Web communications manager
- 网络营销经理 Web marketing manager
不包括职称 Exclusions
- 企业销售经理 Corporate sales managers [0601](0601)
- 广告，市场营销和公共关系专业职位 Professional occupations in advertising, marketing and public relations [1123](1123)
- 零售和批发贸易经理 Retail and wholesale trade managers [0621](0621)
- 零售销售监事 Retail sales supervisors [6211](6211)
- 高级管理人员 – 贸易，广播和其他业务，NEC Senior managers – trade, broadcasting and other services, n.e.c. [0015](0015)
- 技术销售人员督导(技术销售专家 – 批发贸易) Supervisors of technical salespersons (in [6221](6221) Technical sales specialists – wholesale trade )
- 批发贸易代表监事(销售和客户代表 – 批发业(非技术)) Wholesale trade representatives supervisors (in [6411](6411) Sales and account representatives – wholesale trade (non-technical)