本单元组包括广告,市场营销和公共关系的专家,他们分析,制定和实施沟通和推广策略及资讯节目,分析广告需求,并制定相应的广告和营销计划,宣传活动和事件,并代表企业,政府和其他组织,演员,运动员,作家和其他有才华的个人保持与媒体的关系。他们受雇于咨询公司,广告公司,企业,协会,政府,社会机构,博物馆,美术馆,公共利益团体,文化组织和其他组织,或者他们可能成为自雇人士。如娱乐,文学和体育经纪人的代理都包含在这个单元组。
This unit group includes specialists in advertising, marketing and public relations who analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.